Brand Strategy & Product Marketing for B2B Fintech and Web3
Hi, I'm Sonja Sherman
Order from chaos, strategy from ambiguity.
I bring clarity, structure, and marketing leadership to fintech and web3 projects. I love partnering with companies to unlock the next phase of their journey—through high-impact deliverables and quietly effective leadership.
Drawing on experience at Hyperlane (interoperability blockchain protocol), Zero Hash (crypto-as-a-service infrastructure), Wells Fargo’s Open Banking Channel, and Help: Global Charity Platform, I deliver clear strategies, high-impact content, and compelling storytelling in highly regulated, competitive markets.
Let’s work together—fractional leadership, project-based advisory, or a custom engagement, always tailored, always outcome-driven.
SERVICES
Marketing Leadership
I step in as (fractional) Head of Product Marketing or Brand Strategy to guide market entry, brand repositioning, or strategic pivots.
Product Marketing & Positioning
I define messaging and sales narratives for your complex, technical, regulated products.
Brand Development & Website Transformation
I audit and reimagine your brand and website. You receive compelling site strategy, and collateral designed to fuel your growth.
Sales Enablement
I deliver polished, actionable sales assets, ABM content, and client-facing materials to advance new business and empower your team